Disruption, Exec Ed, B-Schools, and RoI

LabinMotion > Uncategorized > Disruption, Exec Ed, B-Schools, and RoI

The reality of job losses on account of disruption by AI and automation is very real. IT companies have quietly asked people to leave. Some are visible in the public domain, but there are many more stories that are not reported. Jobs and businesses are getting upended by new tech.

Here are some examples – the coaching and mentoring market is facing disruption. People who have invested their savings in acquiring various levels of ICF certifications and assessments (after spending lakhs) are finding themselves increasingly in a spot of bother. Organisations are opting for AI-based coaching tools that are much more affordable. Content and copywriters are having a hard time commanding a premium for their services. Many of them are lost, not knowing how to reskill and survive.

The Executive Education market targeting working executives is undergoing significant changes. How to be relevant in the face of increasing disruption is a question being discussed in the corridors and breakfast tables at all leading B-Schools. The demand for Executive Education programs from premier B-Schools is seeing a perceptible shift in favour of skills, knowledge, and behaviours that are grounded in conceptual-level thinking. Anything that can help organisations and professionals survive, anticipate trends, fight disruptive tech forces, identify opportunities, and re-imagine strategy through the re-application of core management principles is seeing traction.

B-Schools are increasingly partnering with Ed Techs to promote and market their programs because of the lack the skills and resources to market their own programs in a highly competitive market. This has led to a plethora of “me-too” offerings with very little to differentiate among offerings. Participants are questioning the rationale of spending their hard-earned savings on unaffordable programs. This has also led to everyone being an “IIM / ISB Alumni” with considerable brand dilution.

We have come across Ed Tech companies promoting Exec Ed programs of various IIMs and appointing sales franchises across India for a 10% sales commission! The quality of conversations by outsourced partners is very poor, and the IIMs are seldom aware of the sales conversations that happen when a program is marketed by an Ed Tech partner. IIM Bangalore is the only leading IIM in India that has taken note of the challenges of marketing its programs through Ed Tech partners and has avoided partnering with any Ed Tech to date. However, the increasing pressure on revenues, competition, and resources could change in the future.

The Times They Are A-Changin’ – for the Exec Ed market in India.