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Instoried | Focus on Emotions and AI in the Content Industry
Content writing has witnessed a huge growth in the Indian market over the last few years. According to research conducted by SEMrush that focused...
Auto Ninja | Mobile Applications for Auto-Dealership Services
The vehicle market in India has been flouring over the years as auto dealers offer more and more vehicles with advanced features to their...
Nanosafe Solutions: The 15-Day Design-to-Sale Challenge That Brought People Together
If not for despair, what else would a new entrepreneur feel when the country goes into complete lockdown just a few months after she...
Nykaa | Platform for Makeup and Personal Care
The global beauty industry has always attracted an audience, regardless of age and generation. After all, cosmetics and skincare have been every girl’s most-used...
Rapido: Bike Taxi Service
Riding a bike taxi in India is an experience unlike any other, but when you think of the bike taxi service, what comes to...
Insights
Marketing Myopia: A drill, a hole or something else?
Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...
Tools, Outputs, and Customer Needs
UrbanKisaan: Promoting sustainable urban gardens
Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...
WazirX: Cryptocurrency Exchange
WazirX is a leading Indian cryptocurrency exchange founded by Nischal Shetty. In just two years, WazirX has become one of the world's most popular...