top articles
Inspiring stories
Instoried | Focus on Emotions and AI in the Content Industry
Content writing has witnessed a huge growth in the Indian market over the last few years. According to research conducted by SEMrush that focused...
SleepyPanda| Affordable Comfy Mattresses
Over the past year, almost every Indian business/industry has undergone disruptions, even in those in which not much innovation was expected -- such as...
Dunzo: On-Demand Service
The best part about living in a city is the convenience of having food delivered to your doorstep. Whether you are too lazy to...
FlexiBees: Three Musketeers Changing the Rules of Hiring
We caught up with FlexiBees - a venture started by three women - Shreya Prakash, Deepa Narayanswamy, and Rashmi Rammohan, all batchmates from IIMB...
Primadollar | Refashioning Global Trade Finance
Global trade is like a holy grail for fintech. It is the largest untapped sector for financial markets with some $17 trillion of goods...
Insights
How do contexts influence customer value?
Context refers to circumstances such as location, events, time of the day, cultural milieu, political and economic conditions, social structure, values, beliefs, needs, and...
Tools, Outputs, and Customer Needs
Taraltec: Breakthrough invention providing safe access to drinking water to millions
Anjan Mukherjee, the founder of Taraltec, noticed that many people in India did not have access to clean drinking water. Handheld pumps in villages...
UrbanKisaan: Promoting sustainable urban gardens
Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...
