Program Overview

In today’s fast-evolving business environment, sales organizations face increasingly complex challenges—rising customer expectations, digital disruption, longer sales cycles, and intensified competition. Mid and Senior-level sales managers play a critical role in bridging strategic objectives with frontline execution, yet they often struggle to shift from being individual performers to effective sales leaders who inspire, align, and drive performance in their teams.

The Strategic Sales Leadership in a Digital-First World program is specifically designed to empower mid-senior level sales managers with the strategic mindset, leadership capabilities, and practical tools needed to lead high-performing sales teams in a customer-centric, data-driven, and digitally enabled world.

Through a blend of interactive sessions, real-world case studies, role plays, and hands-on frameworks, this program helps participants transition from tactical execution to strategic sales leadership. It enables them to effectively manage customer relationships, build robust sales processes, foster cross-functional collaboration, and lead their teams to deliver consistent business impact.

By the end of the program, participants will emerge with enhanced capabilities to drive sales growth, lead transformational change, and build a culture of accountability and customer-centricity within their organizations.

Here are a couple of articles from the Harvard Business Review for further reading – Sales Team Management and Sales Teams and Agentic AI

Program Objectives

1. By the end of the program, participants will be able to think like a Chief Sales Officer and:

   1. Build a clear and powerful understanding of how Executive Sales Leadership needs to align with corporate Goals and Strategies, for which sales planning is as critical as team building.
   2. Create a complete and robust Sales Plan for the company as an Executive Sales Leader, considering the company’s market position and growth goals as well as the growing impact of automation and artificial intelligence.
   3. Lead, grow, engage, and motivate diverse, distributed, and extended sales teams to deliver results through clarity of goals, alignment, and collaboration, targeting an increasingly digital native buyer.
   4. Harness team capabilities, delegate key roles with promising opportunities and potential for growth, and nurture team members’ readiness to develop a high-performance sales org.
   5. Understand coaching and mentoring essentials that can help foster a culture of ownership and performance, balancing accountability with trust, while strengthening personnel, interpersonal and conflict management abilities.

Delivered in five modules over 20 sessions. Every class will be comprised of four study components, including:

1. Pre-read material
2. Concepts introduction/highlights
3. Case analysis
4. Assignment

Who is it for?

The Executive Sales Leadership Program is designed for mid-level managers (3–12 years’ experience) from B2B and B2B2C businesses. The program is industry agnostic, and anyone handling the sales function across industries, including startups in different stages of growth, can participate in the program.

Expectations from Participants

• Active engagement in case discussions & role plays.
• Reflection assignments (~2 hours/week).
• Peer coaching circles (optional, outside session time).
• Final capstone project submitted at program end.

Program Content

Modules Coverage

Anand Iyer is a highly experienced and successful business leader with extensive hands-on sales and operations experience of more than three decades. He has led national and global sales for multinational and Indian companies, as well as led several venture-funded startups as a CEO. He has had exposure to a variety of industries and sectors in his 30+ years of experience, including IT, telecom, internet, electronics, energy, and healthcare.

His experience spans B2B and B2B2C domains, and he brings a deep understanding of sales and marketing, apart from extensive leadership skills and experience. With roles under his belt as country/general manager, Asia/Pacific region business leader, chief operating officer, and chief executive officer at several of the companies that he has worked for, Anand has led team sizes ranging from under ten (in his early leadership days) to business teams ranging from 100-250 direct employees. As a functional leader in Sales, Anand has managed a business of over US$400 million, mentoring over 100 sales leaders across Asia.

Anand has a deep interest in leadership development and has nurtured and managed high-performance individuals and teams. He coaches and mentors ambitious, visionary business leaders and entrepreneurs who dream of making a game-changing, disruptive impact in the markets they serve. As a mentor, he focuses on the strategic aspects of execution thinking and planning, and emphasises investing in powerful value propositions and effective go-to-market plans. As a coach, he works with business leaders to help them develop winning mindsets and capabilities, and enables them to build impactful frameworks, models, plans and programs required to become transformation agents, who can lead with clarity and confidence. As a sought-after mentor at NSRCEL, the startup incubator at the Indian Institute of Management, Bangalore, Anand has mentored over 400 entrepreneurs and startups to date. He is a qualified executive Coach and a certified 7-Habits Trainer, and also offers courses Sales & Marketing for MBA students.

He is presently the Chief Business Officer at a leading and well-funded health-tech company based out of Bangalore, India. He is also working on institutionalising his own learnings, expertise and ideas into teaching and training programs as well as mentoring and coaching offerings, which he calls the AltParadigms Business Coaching Solutions (www.altparadigms.com).

Anand graduated from premier schools in India, including the Indian Institute of Technology, Banaras Hindu University, Varanasi, and the Indian Institute of Management, Bangalore. His detailed profile and work experience can be viewed here: www.linkedin.com/in/ anandriyer

Program Schedule

Schedule: Two sessions on Saturdays between 10 am and 1 pm.

The program starts on Saturday, 20 June 2026 and is scheduled to end on 29 Aug 2026.  There will be no session on Sat, 15 Aug.  The program has a total of 10 sessions, including interactions with industry leaders. 

Delivery Mode: Live-Online through Zoom

Application and Enrollment Flow

To enroll and apply for the program, click on the button below –

The payment and enrollment happen through our enrollment and learning management website – https://lms.labinmotion.com . We offer easy installment plans for all our programs. This can help you plan your cash flows. We offer an additional 5% discount on group registrations for 3 or more people from a single organisation. Please email support@labinmotion.com for group registrations, and we will guide you through the enrollment process.

Contact For Queries

Parthasarathy S
Ph. +91 9110614400
Email: partha@labinmotion.com

Connecting the Dots

The program on Digital Marketing lies at the heart of Marketing and Sales in a Digital-First world. Generating leads, lead conversions, funnel management, and understanding the sales process will be a good fit for anyone interested in Strategic Sales Leadership.

Sales is a high-pressure and action-oriented role.  The program on Strategic Management, Leadership and Emotional Intelligence will help leaders develop clarity and emotional intelligence to help handle high-stress situations.