Executive Sales Leadership Program

The Executive Sales Leadership Program is designed for mid-level managers (3–12 years’ experience) from B2B and B2B2C businesses. It equips participants with frameworks, case studies, and practical skills across seven capability areas.
  • Develop Strategic Sales Leadership Mindset
  • Strengthened Customer-Centric Approach
  • Effective Team Leadership & Talent Development
  • Master Advanced Negotiation & Communication Skills
  • Build Robust Sales Processes & Pipeline Management
  • Lead Change & Adaptability in Dynamic Markets
  • Drive Digital Transformation in Sales
  • Enhanced Decision-Making Using Data & Analytics

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Dates
Start Date: 18 July 2026
Register By: 01 July 2026
Early Bird Deadline: 20 June 2026
Special Offer Deadline: 18 Apr 2026

Program Fee
Regular: Rs. 45,000 + GST
Early Bird Fee: Rs. 40,500 + GST
Special Offer Fee: Rs. 36,000 + GST

Duration
Live-Online, 10 weeks
3 hrs /week
Saturday: 10 am to 1 pm IST

Click below to “Enroll and Pay” for the program –

Enroll and Pay

Program Overview

In today’s fast-evolving business environment, sales organizations face increasingly complex challenges—rising customer expectations, digital disruption, longer sales cycles, and intensified competition. Mid and Senior-level sales managers play a critical role in bridging strategic objectives with frontline execution, yet they often struggle to shift from being individual performers to effective sales leaders who inspire, align, and drive performance in their teams.

The Executive Program on Sales Leadership is specifically designed to empower mid-senior level sales managers with the strategic mindset, leadership capabilities, and practical tools needed to lead high-performing sales teams in a customer-centric, data-driven, and digitally enabled world.

Through a blend of interactive sessions, real-world case studies, role plays, and hands-on frameworks, this program helps participants transition from tactical execution to strategic sales leadership. It enables them to effectively manage customer relationships, build robust sales processes, foster cross-functional collaboration, and lead their teams to deliver consistent business impact.

By the end of the program, participants will emerge with enhanced capabilities to drive sales growth, lead transformational change, and build a culture of accountability and customer-centricity within their organizations.

Here are a couple of articles from the Harvard Business Review for further reading – Sales Team Management and Sales Teams and Agentic AI

INCENTIVE FOR EARLY SIGN ON!

A special 20% discount on the program fee applies to all enrollments made on or before 18 Apr  2026. Participants have the option to pay the program fee in two easy installments.

Program Objectives

The Sales Leadership Executive Program is designed for mid-level managers (3–12 years’ experience) in B2B and B2B2C businesses. It equips participants with frameworks, case studies, and practical skills across seven capability areas:

  1. Sales Planning
  2. Sales Resources & Organizations
  3. Markets & Customers
  4. Sales Methods & Processes
  5. Managing Sales Performance
  6. Sales Compensation & Budgeting
  7. Sales Strategy & Governance

Format: 20 sessions (75–90 minutes each) delivered over ~10–11 weeks. Each module ends with reflection assignments.

Pedagogy: Framework inputs, real-world case studies (India & global challengers), group discussions, application workshops, and leadership reflection.

Who is it for?

The Executive Sales Leadership Program is designed for mid-level managers (3–12 years’ experience) from B2B and B2B2C businesses. The program is industry agnostic, and anyone handling the sales function across industries, including startups in different stages of growth, can participate in the program.

Expectations from Participants

  • Active engagement in case discussions & role plays.
  • Reflection assignments (~2 hours/week).
  • Peer coaching circles (optional, outside session time).
  • Final capstone project submitted at program end.

Program Content

Executive Sales Leadership Program Modules
Modules Coverage

Module 1 – Setting the Direction (Sales Planning)

Session 1: Fundamentals of Sales Planning & Growth Ambitions

  • Translating corporate strategy to sales growth goals.
  • Case: HDFC Bank SME expansion; Salesforce vs. Siebel.
  • Read: Zoltners et al., The Complete Guide to Sales Force Design.
  • Assignment: Convert revenue goals into pipeline needs.

Session 2: Strategic Account Planning

  • White space analysis, share of wallet, prioritization.
  • Case: Infosys account mining; Zoom vs. WebEx.
  • Read: Strategic Selling (Miller Heiman).
  • Assignment: Build a one-page account plan.

Session 3: Territory & Market Coverage Planning

  • Territory design, balancing hunters & farmers.
  • Case: Maruti dealer optimization; Tesla direct sales.
  • Read: HBR, “Why Sales Territories Matter.”

Assignment: Redesign one territory allocation.

Module 2 – Building the Sales Engine (Resources & Orgs)

Session 4: Direct vs. Indirect Sales Models

  • Channel economics & partner enablement.
  • Case: Tally ERP channels; Dell’s direct-to-customer.
  • Read: Rosenbloom, Channel Sales & Management.
  • Assignment: Map channel mix and profitability.

Session 5: Structuring Sales Orgs: Inside, Field, Pre-sales

  • Hunter/farmer models, solution selling.
  • Case: Wipro solutioning; HubSpot inside sales.
  • Read: HBR, “The End of Solution Sales.”
  • Assignment: Re-map org roles for efficiency.

Session 6: Building Sales Competencies & Talent Pipelines

  • Competency frameworks, enablement, coaching.
  • Case: Asian Paints dealer sales force; ServiceNow scaling.
  • Read: Helping Clients Succeed (Franklin Covey).
  • Assignment: Build a 6-month enablement plan.

Module 3 – Winning in the Market (Customers & Methods)

Session 7: Market Segmentation, Targeting & Positioning

  • STP for B2B/B2B2C.
  • Case: BYJU’S segmentation; Netflix vs. cable.
  • Read: Kotler & Keller, Marketing Management.
  • Assignment: Re-segment market & rewrite positioning.

Session 8: Buyer Behaviour & Cultural Aspects in B2B

  • Buying centers, procurement, cultural nuances.
  • Case: Dr. Reddy’s global pharma buyers; Xiaomi vs. Samsung.
  • Read: HBR, “The New B2B Buying Journey.”
  • Assignment: Stakeholder map for one client.

Session 9: Opportunity Management & Funnel

  • CRM, funnel metrics, qualification models.
  • Case: ICICI corporate lending funnel; Slack vs. Teams.
  • Read: The Sales Acceleration Formula (Roberge).
  • Assignment: Audit funnel leakage.

Session 10: Relationship Management & Account Growth

  • Key account management, cross-sell, trusted advisor role.
  • Case: L&T infra clients; Workday vs. SAP.
  • Read: The Trusted Advisor.
  • Assignment: Create a relationship map.

Session 11: Strategic vs. Transactional Selling

  • Aligning process & talent to deal type.
  • Case: Airtel enterprise ICT; Shopify SMB vs. enterprise.
  • Read: Solution Selling (Bosworth).
  • Assignment: Map portfolio by selling type.

Module 4 – Driving Performance (Ops, Comp, Budgeting)

Session 12: Sales Operations & Cadence

  • Forecasting, reviews, KPIs.
  • Case: HCL Tech sales ops; LinkedIn Sales Navigator.
  • Read: Cracking the Sales Management Code (Jordan).
  • Assignment: Design review cadence & dashboard.

Session 13: CRM & Automation

  • CRM adoption, automation, AI in sales.
  • Case: Zoho CRM; HubSpot CRM.
  • Read: HBR, “CRM Done Right.”
  • Assignment: Identify 2 automations to save time.

Session 14: Performance Reviews & Coaching

  • GROW model, coaching vs. policing.
  • Case: Kotak Life productivity via coaching; Atlassian manager coaching.
  • Read: Keith Rosen, Coaching Salespeople into Sales Champions.
  • Assignment: Conduct one coaching conversation.

Session 15: Designing Sales Compensation

  • Salary/variable mix, pitfalls, alignment to strategy.
  • Case: Bajaj Finserv comp model; Splunk hypergrowth comp.
  • Read: Zoltners, Sales Force Compensation.
  • Assignment: Redesign comp for a role.

Session 16: Sales Budgeting, Spiffs & Promotions

  • Budget allocation, ROI on incentives.
  • Case: Britannia channel promos; Red Bull B2B events.
  • Read: HBR, “How to Spend Your Sales Budget.”
  • Assignment: Design a 3-month spiff.

Module 5 – Leading into the Future (Strategy & Governance)

Session 17: Crafting Sales Strategy

  • Portfolio choices, short-term vs. long-term bets.
  • Case: Reliance Jio enterprise; ARM vs. Intel.
  • Read: Porter, Competitive Strategy.
  • Assignment: Build a sales strategy canvas.

Session 18: Competing with Giants as a Challenger

  • Challenger frameworks, agility, focus.
  • Case: Ola vs. Uber India; Spotify vs. iTunes.
  • Read: Christensen, The Innovator’s Dilemma.
  • Assignment: Write a “how to beat the leader” strategy.

Session 19: Sales Governance & Ethics

  • Compliance, mis-selling, governance frameworks.
  • Case: ICICI Securities SEBI issue; Wells Fargo scandal.
  • Read: HBR, “Creating a Culture of Integrity.”
  • Assignment: Draft sales code of conduct.

Session 20: Capstone – Future Sales Leader

  • Integration across modules.
  • Case: Policy Bazaar digitization; UiPath global sales org.
  • Read: HBR, “The Future of Sales.”
  • Assignment: Build a 12-month action plan for your sales team.

Click below to “Enroll and Pay” for the program –

Enroll and Pay

Key Takeaways

  1. Develop Strategic Sales Leadership Mindset
    Transition from managing individual sales targets to leading sales strategy, driving business growth, and aligning the sales function with overall organizational objectives.
  2. Enhanced Decision-Making Using Data & Analytics
    Gain the ability to leverage CRM systems, sales performance dashboards, and customer insights to make informed, data-driven decisions and improve sales forecasting accuracy.
  3. Strengthened Customer-Centric Approach
    Learn to lead with a customer-first mindset, understand evolving customer needs, map complex buying journeys, and implement value-based selling practices that build long-term relationships.
  4. Effective Team Leadership & Talent Development
    Build key leadership skills to coach, motivate, and manage high-performing sales teams, enhance team collaboration, resolve conflicts, and drive accountability in a results-oriented environment.
  5. Master Advanced Negotiation & Communication Skills
    Enhance ability to manage complex negotiations, influence stakeholders at multiple levels, and communicate with clarity, confidence, and purpose in challenging situations.
  6. Drive Digital Transformation in Sales
    Understand how to implement digital sales tools, automation, and technology-driven engagement models to improve sales productivity and customer interaction effectiveness.
  7. Build Robust Sales Processes & Pipeline Management
    Learn to design and implement structured sales processes, improve pipeline management practices, and optimize territory and account management for sustainable revenue growth.
  8. Lead Change & Adaptability in Dynamic Markets
    Equip yourself to lead through market disruption and organizational change, fostering a culture of innovation, agility, and continuous improvement within the sales function.

Faculty Profile

Anand IyerAnand Iyer is a highly experienced, hands-on sales and operations leader with more than three decades of experience and has run large regional sales for a global multinational company as well as led multiple venture-funded startup businesses, where he has explored product-market fit as well as turnaround opportunities. He has been exposed to a variety of industries and sectors in his 30+ years of experience, including technology, telecom, internet, healthcare equipment, as well as technologies, and energy and power electronics. His experience spans B2B and B2B2C domains, and he brings a deep understanding of sales and marketing, as well as organisational leadership.

With first-hand experience as (country) general manager, Asia/Pacific region business leader, chief operating officer and chief executive officer at several of the companies that he has worked for, Anand has led team sizes ranging from under ten (in his early leadership days) to business teams ranging from 100-250 direct employees. He has also served as a functional leader in Sales, including one where he was responsible for managing a business of over US$400 million, and mentoring over 100 sales and business leaders across Asia.

Anand has a deep interest in leadership development and has nurtured and managed high-performance individuals and teams. He also consults, mentors and coaches ambitious, visionary business leaders and entrepreneurs who dream of making a game-changing, disruptive impact in the markets they serve. As a mentor, focuses on the strategic aspect of execution thinking and planning, and emphasises investing in powerful value propositions and effective go-to-market plans. As a coach, he works with senior leaders to help them develop winning mindsets and capabilities, and enables them to build useful frameworks, models, plans and programs required to become transformation agents, who can lead with clarity and confidence.

As a sought-after mentor at NSRCEL, the startup incubator at the Indian Institute of Management, Bangalore, Anand has mentored over 400 entrepreneurs and startups to date. He is a practising Executive Coach and a Certified 7-Habits Trainer.

Anand is presently the Chief Operating Officer at a well-funded health-tech company based out of Bangalore, India. He also institutionalised his own expertise and ideas into a mentoring and coaching offering, which he calls the AltParadigms Business Coaching Solutions (www.altparadigms.com). Anand has graduated from premier schools in India, including the Indian Institute of Technology, Banaras Hindu University, Varanasi, and the Indian Institute of Management, Bangalore. His detailed profile and work experience can be viewed here: www.linkedin.com/in/anandriyer.

Certificate

Executive Sales Leadership Certificate Program

Verified CertificateThe sample certificate image is for reference only and may change at the discretion of LabinMotion. The bona fides of the certificate can be verified by clicking on the QR code and entering the unique certificate number on the web page.

Program Schedule

Schedule: Two sessions of 75 minutes each with a 15-minute break on Saturdays between 10 am and 12:45 pm.

The program starts on Saturday, 20 June 2026 and is scheduled to end on 29 Aug 2026.  There will be no session on Sat, 15 Aug.  The program has a total of 10 sessions, including interactions with industry leaders. 

Delivery Mode: Live-Online through Zoom

Application and Enrollment Flow

To enroll and apply for the program, click on the button below –

Enroll and Pay

The payment and enrollment happen through our enrollment and learning management website – https://lms.labinmotion.com . We offer easy installment plans for all our programs. This can help you plan your cash flows. We offer an additional 5% discount on group registrations for 3 or more people from a single organisation. Please email support@labinmotion.com for group registrations, and we will guide you through the enrollment process.

Labinmotion application flow

Contact For Queries

Parthasarathy S
Ph. +91 9110614400
Email: partha@labinmotion.com