Dates
Start Date: 24 May 2026
Register By: 04 May 2026
Early Bird Deadline: 20 April 2026
Special Offer Deadline: 24 Feb 2026
Program Fee
Regular: Rs. 40,000 + GST
Early Bird Fee: Rs. 36,000 + GST
Special Offer Fee: Rs. 32,000 + GST
Duration
Live-Online, once a week
9 Weeks, 2.45 hours/week
Sundays: 10 am to 12:45 pm
In today’s competitive landscape, product features and price advantages are quickly replicated — but a deeply customer-centric organization remains a lasting differentiator.
In an era where customer expectations evolve faster than product cycles, customer centricity is no longer optional — it’s a strategic imperative. This program empowers participants to embed customer-first thinking into every aspect of their business. Through case studies, theory, and practical frameworks, participants will learn to align strategy, culture, and technology to deliver exceptional customer value.
A strategic program has been designed to understand customer value, identify opportunities, evolve strategies, measure customer value, understand customer-centric operating models, and implement customer-centric transformations within the team/organization.
Here are some of the most robust findings from recent research on the role of customer centricity:
A special 20% discount on the program fee applies to all enrollments made on or before 24 Feb 2026. Participants have the option to pay the program fee in two easy installments.
The program aims to enable business leaders and professionals to build, manage, and sustain customer-centric organizations that drive long-term value creation and competitive advantage. It would help to –
Participants meeting the description below will find value in the program –
Mid to Senior-Level Executives
Professionals responsible for shaping strategy, customer engagement, or business growth, typically with 6 –20 years of experience. They play a key role in driving customer-focused initiatives across functions.
Functional Leaders Across Key Domains
Marketing & Sales Leaders: Seeking to align go-to-market strategies around customer needs and long-term value.
Product & Service Managers: Aiming to design offerings rooted in customer insights and value creation.
Customer Experience & Relationship Managers: Responsible for improving satisfaction, loyalty, and lifetime value.
Strategy, Innovation & Business Development Executives: Focused on transforming business models to compete through customer value.
Digital Transformation Leaders: Working on leveraging data, analytics, and technology to deliver personalized customer experiences.
Industry Applicability
Ideal for executives from:
B2B and B2C organizations
Consumer goods, retail, financial services, healthcare, technology, and telecom
Service industries where customer lifetime value and loyalty are strategic growth levers
Organizational Context
The program is especially suited for:
Companies transitioning from product-centric to customer-centric models
Firms facing competitive markets and commoditization pressures
Organizations seeking to enhance cross-functional collaboration for customer success
Dr. Rajbir Singh is the founder and Consulting Partner at Value Centria, a boutique business consulting firm that leverages customer centricity and digital to drive growth and innovation. Additionally, he is the co-founder and CEO of the i4 Mentors Foundation, a startup accelerator. As a not-for-profit, i4 Mentors Foundation is working for “Build for India”, and Healthcare is one of their focus sectors.
Before this, Rajbir led Global Business and IT Consulting businesses at IBM, Oracle, HCL Technologies and Tata Unisys for 25+ years. He has led large, multicultural teams spread across the globe and has consulted with Fortune 500 clients across various industries, including BFSI, Media, Telecom, Utilities, CPG, and Manufacturing. His areas of expertise include Customer Strategy, Innovation Strategy, Business Strategy and Change Management. He has received recognition from Forrester, Pega, SAP and HCL Tech for developing innovative products.
Rajbir has been a visiting faculty at IIIT Delhi, IIT Delhi, NSUT and BIMTech. He is also on the board of a few startup incubators.
Rajbir is an Electronics Engineer from IIT Delhi, a PGDM from IIM Bangalore and a PhD from IIT Delhi.
Websites: https://www.valuecentria.in/; https://www.i4mentors.com/
S Parthasarathy is a serial entrepreneur, has worked in the higher management education sector, been a merchant banker, and is an accomplished author. He is an Engineer and completed his PGDM from IIM Bangalore (Class of 1992-94). He is known for ideation, innovation, early-stage entrepreneurship, and product development. He developed India’s first SaaS based software platform to manage apartment complexes in 2008, developed a jobs portal in 2000, co-founded a mental health startup, ran a successful manpower recruitment agency, and worked with the ITC group as a Merchant Banker soon after his PGDM. He is also an author of two books – “The Unmet Needs of an Entrepreneur” (2018) and “How to Discover Customer Value”(2021). Rupa Publications published both books. He has delivered talks and taken courses for working executives in IIMB, IIMC, IIM Kashipur, ISB-DLabs, IIML, and at many other places on customer value. The book on customer value was endorsed by leading academicians from the Harvard Business School, Tuck School of Business, IIMs, and leading global CEOs. It was acknowledged for its originality and unique perspectives.
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Schedule: Two sessions of 75 minutes each with a 15-minute break on Sundays between 10 am and 12:45 pm.
The program starts on Sun, 24 May 2026 and is scheduled to end on 19 July 2026. A total of 17 sessions, including two sessions of interactions with industry leaders. Pedagogy would include case studies, numerous examples, frameworks, assignments, and interactions with industry leaders.
Delivery Mode: Live-Online through Zoom
To enroll and apply for the program, click on the button below –
Enroll and PayThe payment and enrollment happen through our enrollment and learning management website – https://lms.labinmotion.com . We offer easy installment plans for all our programs. This can help you plan your cash flows. We offer an additional 5% discount on group registrations for 3 or more people from a single organisation. Please email support@labinmotion.com for group registrations, and we will guide you through the enrollment process.
Parthasarathy S
Ph. +91 9110614400
Email: partha@labinmotion.com
Rajbir Singh, PhD
Rajbir Singh is a founder and Consulting Partner at Value Centria, a boutique business consulting firm that leverages customer centricity and digital to drive growth and innovation. Additionally, he is the co-founder and CEO of the i4 Mentors Foundation, a startup accelerator. As a not-for-profit, i4 Mentors Foundation is working for “Build for India”, and Healthcare is one of their focus sectors.
Before this, Rajbir led Global Business and IT Consulting businesses at IBM, Oracle, HCL Technologies and Tata Unisys for 25+ years. He has led large, multi-cultural teams spread across the globe and has consulted with Fortune 500 clients across industries, including BFSI, Media, Telecom, Utilities, CPG and Manufacturing. His areas of expertise include Customer Strategy, Innovation Strategy, Business Strategy and Change Management. He has received recognition from Forrester, Pega, SAP and HCL Tech for developing innovative products.
Rajbir has been a visiting faculty at IIIT Delhi, IIT Delhi, NSUT and BIMTech. He is also on the board of a few startup incubators.
Rajbir is an Electronics Engineer from IIT Delhi, an MBA from IIM Bangalore and a PhD from IIT Delhi.
Websites: https://www.valuecentria.in/; https://www.i4mentors.com/
Sudarsan Chakravarthy
Founder, Chief Mentor & Success Coach – myDharma Global
A Spiritual leader, leadership coach, motivational speaker, accomplished global business leader, and an author with keen interests in ancient wisdom, spirituality, science, philosophy, and the arts.
An MBA from the Indian Institute of Management, Bangalore (IIM-B, Class of 93), India’s premier B-School, with a proven track record in building business, driving revenue & profitability growth and maximizing stakeholder delight.
Versatile and highly accomplished Management Professional with 25+ years of experience in the IT industry spanning across India, ME, Europe and North America.
Has rich experience across a wide range of areas – Digital Transformation, Line of Business Management, Business Operations, Sales, Marketing, IT Strategy, Operations, Finance, Product Management, and Service Delivery Management.
Worked with GBM (IBM GMSR) in Dubai for 20+years and championed several key strategies, including Business transformation, SAP implementation, Market Coverage, Growth Initiatives, Merger, Organizational restructuring, Low-cost services delivery, Market Research, IT Strategy, Business Partner / Channel Management, Operational Excellence, Sales Management, CRM, etc.
A motivational speaker with rich experience in running inspiring empowerment workshops; Has been inspiring and enthralling audiences of all age groups – individuals, groups, youth, families, corporate leaders – across several parts of the world with his captivating lectures; Meticulously gleans profound insights from the treasury of ancient wisdom and presents them in a way that illuminates the contemporary mind and resonates with today’s needs, interests, and challenges.
His life’s mission is to instill nobility and greatness across various strata of society.
Skillfully harmonizes the seemingly conflicting material and spiritual worlds and empowers individuals with a revitalising transformation and helps them to strengthen faith in their limitless potential; Is dedicated to unlocking the God given talents and highest abilities in people and empowering them to celebrate life through their unique contributions to the making of a new and beautiful world.
Subha Parthasarathy has been working with children, parents, and adults since 2006 and is the founder of Magichive. She is a Counselling Psychologist with over 20,000 counselling and training hours spent on 1-on-1 sessions with adults/children and group training sessions. Subha is an experienced trainer and facilitator who delivers workshops and programs that focus on enriching relationships with self and others. Her workshops “Chetana” (parenting workshop since 2009) and “Compassionate Communication based on NVC (since 2016)” are centred around increasing self-awareness and equipping participants with tools and insights that can help in leading an enriching life.
Person Centric Therapy, Mindfulness, and Nonviolent Communication form the cornerstones of her work. She is a Vipassana meditator and has certifications on various methods of interventions based on NLP, CBT, TA, NVC, Gestalt, Movement therapy, Reiki, Deep Listening, etc. She has delivered sessions in IIM Bangalore, IIM Kashipur, Infosys, Infosys BPO, Cap Gemini, Northern Trust, HSBC, etc.
Case Study: Case study on Magichive through Ivey Publishing, Ivey Business School, Canada (Click here for details) published in Oct 2024
Podcasts: Subha has hosted more than 20 free podcasts centred around mindfulness hosted on Spotify ( Click here for details)
Book: A book of 19 poems titled “Verses for Better – Parenting Lessons from Parenting Failures“, a collaborative effort between Magichive and Wunderman Thompson, was published in 2018. The book was nominated for two categories in the prestigious National Level Kyoorious Creative Awards 2019.