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Value Discovery Canvas




This course introduces the “Customer-Action-Cycle” framework that was developed by S.Parthasarathy, author of “How to Discover Customer Value?”.

Here are some of the benefits for you –

  • Insights: Develop deep customer insights
  • Outcome-based approach: Develop new perspectives by focusing on outcomes and impact
  • Connect the dots: Connect various ideas that will allow you to look at things differently
  • Innovation and Creativity: Promote the culture of value storming, creativity, innovation, and collaboration across teams
  • Personalized Canvas: Use the specially designed online “Value Discovery Canvas” tool for your own venture or business.

The ideas in the book have been endorsed by leading academicians from the Harvard Business School, Tuck School of Business, IIMs, etc., and by CXO level leaders from Coca-Cola, Perfetti Van Malle, Unilever, Mastercard, Naukri, Marico, etc.


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