Insights
Co-creating customer value
Customer value can be created by co-creating solutions through higher participation of customers in the solutions discovery, design, or production stages. This has its...
CAC model explained through an example
Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...
Plaeto: Customizable Footwear
Plaeto, a new customizable footwear company, has launched in Bangalore with some big names behind it. Former executives from Nike and Apple are among...
3 Successful Women Entrepreneurs | Learnings and Reflections
Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...
Understanding the Business Model Canvas
Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...
How to set goals?
How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...
Self-Funded Startups and How They Rise to Fame
We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...
3 skills to help generate new ideas
After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...
Marketing Myopia: A drill, a hole or something else?
Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...