This course will introduce you to the Customer-Action-Cycle framework, Value Discovery Canvas toolâ„¢, and the Value Delivery Model. It is based on the book titled – “How to Discover Customer Value?” and introduces you to original ideas that have been endorsed by leading marketing professors and CXO level thought leaders.
Who Is It For?
- Entrepreneurs
- Marketers
- Business People
- B-School Students
- Researchers
- Leaders
- For anyone curious about learning
Course Content
- 20+ Short Videos (each video not exceeding 10 mts!)
- Quiz with awesome statistics and leaderboard
- Create personalized Value Discovery Canvas
- Learn about the Value Delivery Business Model
- Ability to edit your own Canvas
- Download A3 size PDF file of the Canvas
- Search and View Canvases created by others
- Download Certificate after completion of the course
What Will You Learn From The Course?
- Clarity on some basic ideas of Marketing – something no one really talks about!
- Develop new insights into understanding where customer value resides and how to find it
- The Customer-Action-Cycle framework – simple and yet profound
- Role of Value Nodes, Value Catalysts, and Value Criteria in helping discover customer value
- The Value discovery pyramid and the five-step process of discovering customer value
- Learn about the Value Discovery Canvas (VDC) and create your own VDC for your own circumstances
- Learn about the Value Delivery Business Model
Recommended Reading
![](https://labinmotion.com/wp-content/uploads/2021/11/How-To-Discover-Customer-Value-Book-Cover-e1637111015810.jpg)
It is highly recommended that the participant purchases the book as shown. The book provides numerous examples that will provide deepen the understanding of various ideas.
Here are the links –
Amazon.in – Click here – https://rb.gy/zj6txc
Amazon.com – Click here – https://rb.gy/osehxl
The book is available as a Kindle or Hardcopy edition.
How Will You Benefit?
Here are some of the benefits of taking this course –
- Insights: Develop deep customer insights
- Connect the dots: Connect various ideas that will allow you to look at things differently
- Innovation and Creativity: Promote the culture of value storming, creativity, innovation, and collaboration
- Build Competitive Advantage: By looking at things differently, you can create unique differentiation for your solutions
- Create your own Canvas: Use the online tool to create your own Value Discovery Canvas
- View other Canvases: You can search and view Canvases developed by others based on filters such as sectors, country, product or services, and venture name
Who Is The Facilitator?
![](https://labinmotion.com/wp-content/uploads/2021/08/partha-600-x-400.jpg)
S.Parthasarathy is an MBA from IIM Bangalore and has over three decades of industry and entrepreneurial experience. He developed India’s first SaaS-based apartment complex management software in 2008 that has spawned into a mini-vertical. He has written two books – “Unmet Needs of Entrepreneurship” and “How to Discover Customer Value?” both published by Rupa Publishers in 2018 and 2021 respectively. He is a mentor with NSRCEL, IIM Bangalore, and has delivered talks on multiple topics.