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7 Marketing Books Every Startup Founder Should Read

Books are a great way to learn about various marketing tools and techniques, especially if you are a startup founder. Marketers need to understand various concepts, theories, and the origins of trends and channels that need to be applied in their business operations. However, there are so many marketing books available to choose from. So, to make things easier for you, we have picked out the top 7 marketing books that every founder or marketer should read.

This is Marketing by Seth Godin

Most marketers have probably read this book as it explains some of the essential strategies and fundamentals of marketing that can polish your skills and steer you in the right direction. It provides practical examples and techniques to help business owners improve how they market their products and services.

In this book, Seth breaks down some theoretical and key marketing concepts to make it easier for beginners to understand. 

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

The success of a business is dependent on how effectively its marketing strategies are carried out. One wrong message or the incorrect positioning of a brand can make or break the success of a business. This particular book includes examples of real brands and how they use their marketing tactics to create more awareness among consumers. It has also discussed the success stories of some real brands in the market. This is definitely a must-read for beginners as it also discusses various marketing issues that new entrants have to face, especially when there is competition in the market.

Moreover, there are so many new technologies for businesses to benefit from, such as AR, 3D rendering, etc., that it becomes easy for everyone to forget about the core principles of marketing that actually connect brands and their products to consumers.

This book will revisit these core principles along with the modern tools of marketing.

Digital Marketing for Dummies by Russ Henneberry and Ryan Deiss

Digital Marketing for Dummies is a great book for beginners to benefit from as it provides information on the use of different marketing tools and channels in the dynamics of today’s modern world. It also discusses the impact that digital marketing has on people’s minds and how it can help marketers reach a wide range of consumers. Through digital marketing, marketers can also expand their reach to the global markets and discover new ways to promote their brands.

Influence: The Psychology of Persuasion by Robert B. Cialdini

There are certain principles of marketing that influence the core of human psychology and impact the way we think. This is what makes us say yes to certain products and brands. Thus, learning the tips and tricks to create an influence in the minds of customers is crucial for marketers. Frank Corso, a famous marketing consultant, once said that marketing books about creating an influence were the ones that helped him out the most throughout the course of his work. This book can help you improve your marketing campaigns and create a better conversion rate.    

Once you understand what people really want and what makes them like a certain product or brand, you can revise or create better marketing strategies and campaigns to position your products accordingly.

Start With Why by Simon Sinek

The book Start With Why by Simon Sinek talks about factors that help businesses gain a lot of new customers and retain old ones. The main focus of this book is on asking the right questions, such as ‘why’ instead of ‘what.’ Having a solid idea about the principles of marketing is important for everyone. This is because the idea of marketing is constantly evolving due to changes in consumer behavior and market trends. So not knowing the basics is going to cost you in the long run. Whatever your marketing strategy is, this book can help you make it even better and refined.  

Building a StoryBrand by Donald Miller

This book is great for learning about the different ways you can present your products and services in the form of a story. For instance, it discusses ideas on effective marketing by making the end-user (consumers) the hero of the story; thereby, instilling a positive image in their minds. Some brands confuse their customers by providing an unclear or vague description of a product.

In this book, you will be able to learn the art of making things simple and easy to understand so that your customers can relate to the brand. The great thing about this book is that you can apply the StoryBrand across all of your marketing strategies in a way that builds customer trust and acceptance.

Ultimate Guide to Google AdWords by Perry Marshall

In today’s modern world, it is important for marketers to benefit from the latest marketing tools at their disposal. In order to learn those tools, you need to be able to comprehend a few basic concepts. Google AdWords is one such marketing tool that helps businesses improve brand visibility, increase conversion rate, and provide quick results.

This book also teaches the value of testing your marketing techniques to generate better results and enhance performance. You can quickly optimize your campaigns and take advantage of Google Ads if you are a beginner.


Marketing is an evolving concept in the digital era. Every marketer should be able to keep up with the changing dynamics of the world in order to avail of the full benefits of their marketing strategies. This is where reading comes in. You would be surprised to know that behind the success of many marketers is the habit of reading resourceful books.