27.9 C
Bengaluru

Insights

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

How do contexts influence customer value?

Context refers to circumstances such as location, events, time of the day, cultural milieu, political and economic conditions, social structure, values, beliefs, needs, and...

UrbanKisaan: Promoting sustainable urban gardens

Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...

CAC model explained through an example

Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...

Understanding the Business Model Canvas

Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...

Plaeto: Customizable Footwear

Plaeto, a new customizable footwear company, has launched in Bangalore with some big names behind it. Former executives from Nike and Apple are among...

3 skills to help generate new ideas

After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...

WhiteHat Jr.: Beliefs That Promoted Adoption Of Solutions

WhiteHat Jr. is an ed-tech company based in India that offers 1:1 live video coding classes for 6–14-year-olds. It was founded in November 2018...

The Blue Ocean Strategy Explained

The idea of ‘healthy competition’ is usually synonymous with growth, whether its sports, academics or a business place. Yet, two business leaders shattered this...