Insights
Rapido: Bike Taxi Service
Riding a bike taxi in India is an experience unlike any other, but when you think of the bike taxi service, what comes to...
How to set goals?
How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...
WhiteHat Jr.: Beliefs That Promoted Adoption Of Solutions
WhiteHat Jr. is an ed-tech company based in India that offers 1:1 live video coding classes for 6–14-year-olds. It was founded in November 2018...
UrbanKisaan: Promoting sustainable urban gardens
Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...
CAC model explained through an example
Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...
How do contexts influence customer value?
Context refers to circumstances such as location, events, time of the day, cultural milieu, political and economic conditions, social structure, values, beliefs, needs, and...
Marketing Myopia: A drill, a hole or something else?
Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...
Customer-Action-Cycle: Overview
Analysing the various elements of a job-to-be-done is at the core of the Customer-Action Cycle model. Human behaviour is an aggregation of multiple actions,...
Understanding the Business Model Canvas
Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...