Insights
3 skills to help generate new ideas
After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...
CAC model explained through an example
Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...
How do contexts influence customer value?
Context refers to circumstances such as location, events, time of the day, cultural milieu, political and economic conditions, social structure, values, beliefs, needs, and...
Self-Funded Startups and How They Rise to Fame
We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...
Marketing Myopia: A drill, a hole or something else?
Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...
Skit: Multilingual Chatbots Platform
Have you ever wondered how your favorite app, website, or software was created? What inspired the founders and developers to build it in the...
3 Successful Women Entrepreneurs | Learnings and Reflections
Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...
Plaeto: Customizable Footwear
Plaeto, a new customizable footwear company, has launched in Bangalore with some big names behind it. Former executives from Nike and Apple are among...
Understanding the Business Model Canvas
Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...