Insights
The Blue Ocean Strategy Explained
The idea of ‘healthy competition’ is usually synonymous with growth, whether its sports, academics or a business place. Yet, two business leaders shattered this...
Marketing Myopia: A drill, a hole or something else?
Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...
WhiteHat Jr.: Beliefs That Promoted Adoption Of Solutions
WhiteHat Jr. is an ed-tech company based in India that offers 1:1 live video coding classes for 6–14-year-olds. It was founded in November 2018...
Self-Funded Startups and How They Rise to Fame
We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...
3 skills to help generate new ideas
After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...
Understanding the Business Model Canvas
Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...
UrbanKisaan: Promoting sustainable urban gardens
Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...
Customer-Action-Cycle: Overview
Analysing the various elements of a job-to-be-done is at the core of the Customer-Action Cycle model. Human behaviour is an aggregation of multiple actions,...
Plaeto: Customizable Footwear
Plaeto, a new customizable footwear company, has launched in Bangalore with some big names behind it. Former executives from Nike and Apple are among...