Insights

How to set goals?

How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...

3 Successful Women Entrepreneurs | Learnings and Reflections

Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...

3 skills to help generate new ideas

After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

The Blue Ocean Strategy Explained

The idea of ‘healthy competition’ is usually synonymous with growth, whether its sports, academics or a business place. Yet, two business leaders shattered this...

UrbanKisaan: Promoting sustainable urban gardens

Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...

Marketing Myopia: A drill, a hole or something else?

Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...

Co-creating customer value

Customer value can be created by co-creating solutions through higher participation of customers in the solutions discovery, design, or production stages. This has its...

Value Discovery Canvas: How to discover customer value?

The reader has gone through all the chapters and is perhaps wondering – what next? You will need to step back and absorb the...