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Disruptive Innovation by Clayton Christensen

Ever since it was coined in the mid-1990s by the Harvard Professor Clayton Christensen, the theory of disruptive innovation has had an enormous influence...

3 Successful Women Entrepreneurs | Learnings and Reflections

Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...

How to set goals?

How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

Marketing Myopia: A drill, a hole or something else?

Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...

WhiteHat Jr.: Beliefs That Promoted Adoption Of Solutions

WhiteHat Jr. is an ed-tech company based in India that offers 1:1 live video coding classes for 6–14-year-olds. It was founded in November 2018...

Understanding the Business Model Canvas

Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...

The Blue Ocean Strategy Explained

The idea of ‘healthy competition’ is usually synonymous with growth, whether its sports, academics or a business place. Yet, two business leaders shattered this...

CAC model explained through an example

Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...