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Insights

How to set goals?

How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...

WhiteHat Jr.: Beliefs That Promoted Adoption Of Solutions

WhiteHat Jr. is an ed-tech company based in India that offers 1:1 live video coding classes for 6–14-year-olds. It was founded in November 2018...

3 Successful Women Entrepreneurs | Learnings and Reflections

Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...

Marketing Myopia: A drill, a hole or something else?

Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

Skit: Multilingual Chatbots Platform

Have you ever wondered how your favorite app, website, or software was created? What inspired the founders and developers to build it in the...

3 skills to help generate new ideas

After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...

Plaeto: Customizable Footwear

Plaeto, a new customizable footwear company, has launched in Bangalore with some big names behind it. Former executives from Nike and Apple are among...

Rapido: Bike Taxi Service

Riding a bike taxi in India is an experience unlike any other, but when you think of the bike taxi service, what comes to...