Insights

UrbanKisaan: Promoting sustainable urban gardens

Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...

Customer-Action-Cycle: Overview

Analysing the various elements of a job-to-be-done is at the core of the Customer-Action Cycle model. Human behaviour is an aggregation of multiple actions,...

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

Co-creating customer value

Customer value can be created by co-creating solutions through higher participation of customers in the solutions discovery, design, or production stages. This has its...

Skit: Multilingual Chatbots Platform

Have you ever wondered how your favorite app, website, or software was created? What inspired the founders and developers to build it in the...

Understanding the Business Model Canvas

Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...

3 skills to help generate new ideas

After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...

3 Successful Women Entrepreneurs | Learnings and Reflections

Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...

How do contexts influence customer value?

Context refers to circumstances such as location, events, time of the day, cultural milieu, political and economic conditions, social structure, values, beliefs, needs, and...