Insights

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

Understanding the Business Model Canvas

Running our own business, no doubt, has many advantages, but the level of planning and managerial work involved in it can drain out even...

Disruptive Innovation by Clayton Christensen

Ever since it was coined in the mid-1990s by the Harvard Professor Clayton Christensen, the theory of disruptive innovation has had an enormous influence...

3 skills to help generate new ideas

After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...

UrbanKisaan: Promoting sustainable urban gardens

Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...

Co-creating customer value

Customer value can be created by co-creating solutions through higher participation of customers in the solutions discovery, design, or production stages. This has its...

CAC model explained through an example

Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...

Marketing Myopia: A drill, a hole or something else?

Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...

Customer-Action-Cycle: Overview

Analysing the various elements of a job-to-be-done is at the core of the Customer-Action Cycle model. Human behaviour is an aggregation of multiple actions,...