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Insights

3 skills to help generate new ideas

After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...

3 Successful Women Entrepreneurs | Learnings and Reflections

Levi’s recent brand campaign, ‘When you take a step, we all move’ --celebrating the spirit of women and their collective journey of inspiring and...

Customer-Action-Cycle: Overview

Analysing the various elements of a job-to-be-done is at the core of the Customer-Action Cycle model. Human behaviour is an aggregation of multiple actions,...

Skit: Multilingual Chatbots Platform

Have you ever wondered how your favorite app, website, or software was created? What inspired the founders and developers to build it in the...

Plaeto: Customizable Footwear

Plaeto, a new customizable footwear company, has launched in Bangalore with some big names behind it. Former executives from Nike and Apple are among...

Co-creating customer value

Customer value can be created by co-creating solutions through higher participation of customers in the solutions discovery, design, or production stages. This has its...

UrbanKisaan: Promoting sustainable urban gardens

Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...

Self-Funded Startups and How They Rise to Fame

We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...

How to set goals?

How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...