UrbanKisaan: Promoting sustainable urban gardens
Unlike farmers who work on the soil and are closer to nature, people living in apartments crave a home garden to grow vegetables and...
Marketing Myopia: A drill, a hole or something else?
Professor Theodore Levitt, in his famous Harvard Business Review (HBR) paper titled “Marketing Myopia,” suggested that businesses need to shift their focus from producing...
CAC model explained through an example
Let us attempt to understand the various components of customer action. The image shows a man with a camera. He likes to use his...
3 skills to help generate new ideas
After identifying customer needs by using the Customer-Action-Cycle framework, the entrepreneur or marketer is likely to sit down with the team to explore ideas...
Customer-Action-Cycle: Overview
Analysing the various elements of a job-to-be-done is at the core of the Customer-Action Cycle model. Human behaviour is an aggregation of multiple actions,...