The Blue Ocean Strategy Explained
The idea of ‘healthy competition’ is usually synonymous with growth, whether its sports, academics or a business place. Yet, two business leaders shattered this...
Self-Funded Startups and How They Rise to Fame
We are all familiar with the age-old debate over whether or not money can buy happiness. In the entrepreneurial world, you will find people...
How to set goals?
How can you define and articulate goals that are realistic, specific, aligned to your values and easily understood by all concerned? It is recommended...
Co-creating customer value
Customer value can be created by co-creating solutions through higher participation of customers in the solutions discovery, design, or production stages. This has its...
WhiteHat Jr.: Beliefs That Promoted Adoption Of Solutions
WhiteHat Jr. is an ed-tech company based in India that offers 1:1 live video coding classes for 6–14-year-olds. It was founded in November 2018...
How do contexts influence customer value?
Context refers to circumstances such as location, events, time of the day, cultural milieu, political and economic conditions, social structure, values, beliefs, needs, and...